Audience Marketing Strategist
Veterans United Home Loans

Columbia, Missouri


As an Audience Marketing Strategist, you will work with affiliate business partners to set the content strategy and then create, develop, and standardize ongoing curriculum and training materials. In addition, you will use data analytics to review agent performance in a continued effort to refine training curriculum and improve the overall agent experience.

Job duties may include, but are not limited to:

  • Responsible for managing the business coaching program which will include but is not limited to developing a survey/feedback platform, agent onboarding and training programs, and change management programs, network development programs, and digital asset management platforms.
  • Develop performance and learning objectives, construct course content, and support internal sales teams by partnering with executives, subject matter experts, and department managers across our family of brands.
  • Work with affiliate marketing teams to develop marketing campaigns that drive agent engagement and platform adoption goals.
  • Revise training materials and courses to reflect changes in business practices, regulatory requirements, and stakeholder or customer feedback.
  • Analyze reports from training courses to support the department with training completions and measuring competencies.
  • Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

We're looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We'll also want to know you can demonstrate these attributes:
  • Exemplary customer service skills
  • Excel in a fast-paced, results-oriented environment
  • Thrive in a highly cooperative work setting
  • Aptitude to learn new technology
  • Strong communication skills (written and verbal)
  • Ability to manage time and meet deadlines
  • Experience with Adobe Creative Suite, Articulate 360 and Vyond
  • 1+ year(s) of experience developing training and curriculum
  • Proficient in basic computer technologies, appropriate for an internet-based company
  • Regular and predictable attendance

Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.



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