Cardiovascular Business Development Manager
Wellstar Health Systems

Facility: 55 Whitcher Street

The Manager of Cardiovascular Business Development is responsible for identifying and executing on business development strategies within the Cardiovascular Service Line. This role will have accountability for the details
of key strategic initiatives that will accelerate development, growth and execution of cardiovascular strategies.
This individual will work collaboratively with team members to deploy cardiovascular initiatives across the cardiovascular service line (CVSL) as directed by the Vice President of the CVSL. Areas of focus include, but not

limited to: subspecialty program development, digital/virtual strategic development with Wellstar Health System partners, data collation and analysis of business operations, in-reach and outreach strategies of key programs, and project management of service line wide initiatives. Partnering with service line, CV practice operations, and financial leaders; develops and implements cardiovascular business plans for new and existing programs.
Responsible for vetting new technologies to explore inclusion within the service line to enhance patient care or operational efficiencies.
Responsible for partnering with the Wellstar system-wide partners such as finance, marketing, business development, strategic planning, data & insights, digital health, quality and more to advance the details of the service line

initiatives and strategies. Works to increase internal and referral provider knowledgebase, access, understanding, and comfort with WellStar Medical Group Cardiovascular Medicine providers, care, and communication.
Reporting to the Vice President for the CVSL, this position requires interface and communication at all levels within the organization, including but not limited to senior leaders, management, physicians, referral market administrator, referral market clinicians, community partners, and industry partners.
Seeking an individual who is self-directed, organized, detailed-oriented, strong relationship builder, project management skills and willing to learn the clinical and business aspects of cardiovascular care.

Core Responsibilities and Essential Functions:

Business Development
• Vets and develops business plans related to new strategic or technological initiatives within the Cardiovascular Service Line (CVSL)

• Participates as a key contributor to the development of the CVSL strategic plan, including collecting and presenting the data and competitive analysis to ensure new/existing services and opportunities achieve WellStar Health System's strategic growth planning.
• Consults with appropriate management team members to develop departmental and cardiovascular business line strategic plans. Conducts a review of strategic planning activities to identify alternative methods and procedures to improve these services and their referral access.
• Partners with the System Enterprise Project Management Office (EPMO) to organize and execute on strategic initiatives and plans.
• Accountable for tracking, measuring performance and updating the CVSL strategic plan.
• Maintains connections with Industry partners to identify and develop partnerships to enhance patient care delivery.
• Administrative lead to evaluate new (non-device) technologies and business strategies.
• Partners with the Wellstar Business Development office to execute outreach strategy for the CVSL.
• Partners with Wellstar and contracted marketing resources to review and develop marketing strategies.
• Partners with Wellstar digital health office to execute on key CV digital

strategies.
• Participates with negotiation teams that may be called upon for joint venture formation, acquisition or merger of business entities, or when necessary, the divestiture of assets or business units.
• Collaborates across service lines and works effectively in a network environment inclusive of management team members, finance, physicians, nursing, and related clinical services.
• Delivers service line presentations to referring physicians and other key stakeholders.

Business Manager/Project Manager Subject Matter Expertise
• Integrates with key clinical teams to learn clinical and business development intersections as
needed to develop financial and business plans
• Support operational leadership teams in evaluating performance of key clinical programs as
guided
• Administrative lead for the Cardiovascular Digital Operating Steering Committee
• Ensures collaborative working relationships between clinicians and corporate departments,
division, and facility leaders.

Required Minimum Education:

Bachelors Health Administration
Bachelors Business Administration/Management
Bachelors Health Science
Bachelors Nursing
Bachelors Other Required or)
Masters Health Administration
Masters Business Administration/Management

Masters Public Health
Masters Nursing

Required Minimum License(s) and Certification(s):
All certifications are required upon hire unless otherwise stated.

Additional License(s) and Certification(s):

Required Minimum Experience:

Minimum 5 years of healthcare experience Required and
Minimum 3 years experience in developing programs, management of referring physician relationships, and business operations within healthcare Required and In-depth knowledge of cardiology and cardiac subspecialties, as well as cardiology terminology Required and
Keen knowledge of tertiary services across all relevant service lines to cross promote in all geographies Required

Required Minimum Skills:

KSAs
Moderate Computer Skills -- Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain, and incorporate simple functions into documents, spreadsheets, databases, and

presentations to support business objectives.

Organizational Communication -- Handles broad-based complex information across departments with company-wide impact. Presents to diverse audiences, and can negotiate, motivate, and persuade others.

Organizational Business Problems -- Problems are broad, complex and abstract, often involving company-wide issues. Must develop solutions using substantial creativity, resourcefulness, innovation, negotiation, and diplomacy.

Organizational Specific -- Decisions have significant, broad implications for the management and operations of a division. Job contributes to decisions on the overall strategy and direction of the CVSL.

Organizational Independent Judgement - Contributes to setting the direction and vision for major departments or multiple departments.

Organizational Planning/Organization -- Prioritize, organize, and lead project assignments companywide; responsible for project outcomes.

Clinical Knowledge Skills -- Extensive clinical background in advanced care area from which to reference. Ability to understand and discuss at a high-level clinical implications, diagnosis, outcomes with physicians, and other providers.

Statistical Mathematical Skills -- Ability to work with mathematical concepts such as probability, statistical inference, and forecasting. Ability to apply and analyze concepts such as fractions, percentages, ratios, and proportions to practical situations.

Moderate Computer Skills -- Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain, and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Organizational Communication -- Handles broad-based complex information across departments with company-wide impact. Presents to diverse audiences, and can negotiate, motivate, and persuade others.

Organizational Business Problems -- Problems are broad, complex and abstract, often involving company-wide issues. Must develop solutions using substantial creativity, resourcefulness, innovation, negotiation, and diplomacy.

Organizational Specific -- Decisions have significant, broad implications for the management and operations of a division. Job contributes to decisions on the overall strategy and direction of the CVSL.

Organizational Independent Judgement - Contributes to setting the direction and vision for major departments or multiple departments.

Organizational Planning/Organization -- Prioritize, organize, and lead project assignments company-wide; responsible for project outcomes.

Clinical Knowledge Skills -- Extensive clinical background in advanced care area from which to reference. Ability to understand and discuss at a high-level clinical implications, diagnosis, outcomes with physicians, and other providers.

Statistical Mathematical Skills -- Ability to work with mathematical concepts such as probability, statistical inference, and forecasting. Ability to apply and analyze concepts such as fractions, percentages, ratios, and proportions to practical situations.

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