Channel Manager- West Coast
Badger Meter

Why Badger Meter?


Badger Meter is a leading global water technology company, with a mission to preserve and protect the world's most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

Here at Badger Meter, we believe that our approach to diversity, equity, and inclusion is the very foundation of our success. Our commitment is reflected in our core values, where we strive to create an environment that celebrates differences, encourages innovation, and ensures that every voice is celebrated and appreciated.

We understand that a diverse team brings a variety of perspectives and ideas, which ultimately fosters creativity and excellence. Badger Meter provides opportunities for career growth and development for every employee by creating a supportive and inclusive workplace where they can make meaningful contributions while preserving the world's most precious resource.


What You Will Contribute:


The Channel Manager is responsible for achieving revenue and margin targets through the strategic direction, performance, and management of authorized distributors. This role ensures distributor alignment with company objectives by establishing sales strategies, managing distributor relationships, and driving their success within assigned territories. The Channel Manager also collaborates with the marketing department to optimize lead generation efforts, oversees distributor performance, and implements training and development initiatives.

This Channel Manager position will cover the Western region of the United States and will require 50% travel.

Job Duties:

• Oversee the performance and management of authorized distributors within the assigned region to ensure alignment with sales objectives.
  
• Develop and maintain strong distributor relationships to foster collaboration and achieve sales targets.
  
• Monitor distributor compliance with company policies, pricing strategies, and brand standards.
  
• Address and resolve distributor-related challenges and implement strategies for improvement.
  
• Establish sales objectives by creating sales plans and quotas for distributors, aligned with national objectives.
  
• Assist distributors with presentations to key prospects, target accounts, and customers to drive sales growth.
  
• Respond to customer and distributor inquiries, RFPs, and bid requests in a timely and professional manner
  
• Identify knowledge gaps within distributor teams and provide training programs to address them.
  
• Provide ongoing coaching and support to distributors to enhance their sales effectiveness.
  
• Contribute distributor sales information and recommendations to strategic plans and reviews.
  
• Implement productivity, quality, and customer-service standards to achieve sales operational objectives.
  
• Resolve issues, identify trends, and propose improvements to distributor management systems.
  
• Monitor and communicate changes in competitor strategies, pricing, and new product introductions to the sales and marketing teams.
  
• Support distributors with competitive intelligence to strengthen their market position.
  
• Maintain pricing strategy and prepare detailed business cases for special discounted pricing.
  
• Perform the first review of pricing requests in Fastrack.
  
• Regularly review distributor performance metrics and provide updates on their progress toward sales targets.
  
• Develop and implement corrective action plans for underperforming distributors as needed.
  
• Achieve sales financial objectives by forecasting requirements, preparing annual budgets, scheduling expenditures, analyzing variances, and initiating corrective actions.
  
• Up to 50% travel required.
  

Education and Experience:

• Bachelor's degree in Business, Communication, Information Systems, or related field preferred.
  
• 5+ years of related experience desired; experience including experience managing distributor relationships.
  
• Experience in the water industry is a plus.
  

Qualifications:

• Advanced proficiency in Microsoft Office preferred; basic knowledge required
  
• Advanced proficiency with CRM software preferred; basic knowledge required
  
• Strong organizational, problem-solving, and negotiation skills.
  
• Experience delivering training and conducting professional presentations.
  

Competencies:

• Delegation and Empowerment: Identifying and leveraging opportunities to accelerate results and build capability by assigning tasks and decision-making responsibilities to individuals or teams with clear boundaries, expectations, support, and follow-up.
  
• Coaching: Engaging an individual in developing and committing to an action plan that targets specific behaviors, skills or knowledge needed to ensure performance improvement or prepare for success in new responsibilities.
  
• Decision Making: Identify and understand problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choose the best course of action by establishing clear decision criteria, generating, and evaluating alternatives, and making timely decisions; take action that is consistent with available facts and constraints and optimizes probable consequences.
  
• Aligning Performance for Success: Focusing and managing individual performance by helping others set performance goals, and then tracking results and evaluating performance effectiveness.
  
• Execution: Ensuring others contribute to organization strategies by focusing them on the most critical priorities; measuring progress and ensuring accountability against those metrics.
  
• Distributor Relationship Management: Build and maintain productive relationships with distributors to achieve mutual success.
  
• Leadership: Guide distributors toward meeting and exceeding performance goals.
  
• Strategic Planning: Develop and implement distributor-focused sales strategies aligned with organizational objectives.
  
• Communication: Clearly convey expectations and updates to distributors and stakeholders.
  
• Problem-Solving: Address challenges and implement effective solutions to improve distributor performance.
  

Working Conditions:

• Work is performed in an office environment and requires the ability to operate standard office equipment.
  

Compensation for this role will be based on experience and sales targets with expected base salary of $94,000-$124,000 plus commission. With an OTE of $175,000-$205,000

Competitive Total Rewards at Badger Meter:

• Competitive Pay
  
• Annual Bonus
  
• Eligible for Annual Pay Increases
  
• Comprehensive Health, Vision, and Dental Coverage
  
• 15 days Paid Time Off + 11 Paid Holidays
  
• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
  
• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
  
• Educational Assistance - Tuition Reimbursement up to $5,250
  
• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
  
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options
  

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

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