COO Consumer Banking
Wsfs Financial

Wilmington, Delaware


Job Description

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve. We Stand For Service® is more than part of our name, it's our mission and our purpose.

The Chief Operating Officer for the Consumer Banking Division will oversee all the operations, technology, finance, compliance, and corporate development activities for the Consumer Banking division, including Small Business Banking. This Associate will provide thought leadership and strategic vision to optimize the performance and growth of the division. The incumbent will embody WSFS values of Service, Truth, and Respect.

Job Responsibilities:

  • Oversee budgets, staff and performance and regularly evaluate the success of the business through financial planning, metrics and KPIs.
  • Lead activities performed by the financial, strategic, and operational functions within the Division.
  • Establish business targets for branch locations to measure profitability to ensure acceptable return on investment.
  • Direct accountability for the implementation and management of consumer and small business products.
  • Embed best disciplined and change management practices to implement strategic initiatives and programs, including change leadership practices.
  • Assess operational effectiveness of programs, processes, and procedures; introduce industry-wide best practices.
  • Evaluate and evolve incentive plans with focus on rewarding value-added performance consistent with Consumer Banking's strategies and goals while ensuring ethical sales practices policies are not compromised.
  • Develop forward-looking predictive financial analyses to ensure advanced access to information and forecast implications quickly and thoughtfully.
  • Stay abreast of short-term and long-range industry and economic trends and projected impact on future growth in sales.
  • Bring creativity and passion to the organization and identify opportunities for expansion into new service areas.
  • Partner with Technology and Data Transformation teams to ensure full adoption of new technology enhancements, including automation and digital capabilities including the end-to-end delivery of Salesforce CRM tool across the Consumer Banking Division.
  • Focus on driving optimization across division, including Contact Center, branch networks, and operations functions.
  • Partner with Marketing to further develop campaigns and branding initiatives consistent with strategic focus across all products and services, driving new customers, customer loyalty and deeper wallet share.
  • Coordinate the due diligence, negotiations, and integration of external partner and/or vendor relationships.

Minimum Qualifications:
  • Bachelor's Degree in Accounting, Finance, or other business-related field, or equivalent work experience required.
  • 10+ years of financial services experience across a wide range of roles (ex. Operational, Sales, Leadership positions).
  • 5+ years of Consumer Banking and/or Small Business Banking experience.
  • Must have strategic and innovative approaches to business planning, budgeting, and management along with a sound understanding of best business practices and technology solutions.
  • Must have effective prioritization, clear accountability, and the ability to make decisions within tight timeframes across multiple high priority projects.
  • Must be an innovative thinker, with the ability to inspire Associates and drive culture and engagement that attracts and retains talented Associates.
  • Must have proven leadership ability to successfully manage through ambiguity and rapid changes.
  • Must have excellent verbal and written communication skills, and strong presentation skills.
  • Must have strong analytical, decision-making, and problem-solving skills.
  • Must have strong process orientation (can manage large scale projects).
  • Must have the ability to work effectively with the CEO, Board of Directors, and Executive Team.
  • Must have an executive presence, can lead through influence and expertise to drive strategic agenda
  • Must have a working proficiency in compliance laws and regulations.

WSFS Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the WSFS Bank Careers website or submission process, please contact us via email at careers@wsfsbank.com.

WSFS is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.



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