Manager, Brand Analytics
Astellas

Manager, Brand Analytics

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose:

The Manager, Brand Analytics plays a critical role in providing valuable strategic business insight and actionable recommendations to global and priority Commercial Division/markets to support achievement of brand objectives for priority/strategic products. This position is responsible for assessing brand performance on an ongoing and ad hoc basis to identify new business opportunities and insights and advise key stakeholders on how best to leverage the opportunities. In addition to providing sound counseling and objective interpretation of data to the stakeholders in global and regional commercial functions.

This position will support brand-aligned analytics priorities at a global and a Commercial Division/country level. This position will work across the global and Commercial Division (CD) strategic business partners including Marketing, Health Systems, IS and co-promotion partners (if applicable).

This role will require close collaboration with Commercial Insights (CI) counterparts, when appropriate, to ensure global alignment and consistency.

Essential Job Responsibilities:

• Establish strategic direction of team and ensure alignment with global objectives, Commercial Division commercial business needs and overall department objectives.
• Collaborate with global and CD Marketing and CI GCA functions to enhance global alignment, prioritize high-impact reporting metrics around brand objectives to support better and more informed business decisions.
• Drive strong cross-functional communication to promote brand-level knowledge sharing and integration of key learnings.
• Conduct brand-related strategies, opportunity discovery and investment decisions with advanced analytics (examples include Customer Segmentation, Patient Adherence Analysis, HCP Network Analysis, etc.) to uncover new business opportunities and insights.
• Advise global, regional, and local stakeholders and provide actionable strategic recommendations that are rooted in a strong understanding of business and brand context.
• Collaborate with other operational stakeholders to define, develop, and maintain business rules in alignment with internal policies and business needs.
• Identify, standardize, and automate integration of critical reporting metrics and modeling tools to address brand-specific needs. Adapt current reports and metrics to support evolving business needs and opportunities; provide consultation and training on reports to ensure their use and effectiveness with users.
• Develop, define, and lead prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights.
• Manage projects to include efficient resource mobilization, vendor selection, definition of scope and requirements, and achievement of timelines, budgets & deliverables.
• Support recommendations on various statistical modeling techniques to apply within analytical projects and mentor others on the use and application of those modeling techniques.
• Maintain proficiency among data systems, programs, and software resources (e.g., AWS Redshift and SQL), to ensure optimal and efficient achievement of department objectives.
• Develop comprehensive understanding of various data sources, including patient-level data, as well as their appropriate applications, to facilitate rigorous analytic process design and reliable business insights generation.

Quantitative Dimensions:

• Management of function within approved operating budget of up to $.5MM USD.
• Quality of strategic and operational support for assigned products including quality of the collaboration with key partners and copromote partners were applicable.
• Accuracy, timeliness, effectiveness, and ease of use of production and ad hoc performance reporting, dashboards, and advanced analytics.
• Ability to meet/exceed established key milestones related to assigned major projects.
• Quality/timeliness of insight generation and development of actionable recommendations based on feedback from key customers and cross-functional colleagues.

Organizational Context:

• Reports to Associate/Director, Brand Analytics.
• This role is an individual contributor.
• This position requires extensive collaboration across the global Commercial Insights GCA team as well as with cross-functional colleagues in global and CD Marketing, Sales, Health Systems, Finance, Sales Operations (where applicable) and IS. Additional collaboration is required with co-promotion partners (if applicable).