Marketing Manager IV
The Judge Group Inc.

Location: Reston, VA
Salary: $100.00 USD Hourly - $105.00 USD Hourly
Description: Our client is currently seeking a Marketing Manager IV

Role Overview

In this pivotal role, you will drive brand strategy, thought leadership initiatives, and media optimization to strengthen consideration of clients and impact within the public sector.

Key Responsibilities:

Brand Strategy:

• Develop and execute comprehensive brand strategies to position the client as a trusted partner and thought leader in the public sector.
• Craft compelling brand architecture and narratives that resonate with government agencies, educational institutions, and non-profit organizations.
• Ensure consistent brand messaging across all GTM channels.

Media Optimization:

• Develop and execute strategic media plans to maximize reach and impact within the public sector audience.
• Leverage data-driven insights to optimize media performance and achieve marketing objectives.
• Stay abreast of emerging media trends and platforms relevant to the public sector.

Thought Leadership:

• Identify and develop compelling thought leadership content (white papers, case studies, blog posts, etc.) that showcase client solutions for public sector challenges, in partnership with content lead.
• Partner with subject matter experts to create engaging content that demonstrates expertise.

Skill/Experience/Education:

• Bachelor's degree in Marketing, Communications, or a related field.
• 10-15 years proven experience in brand strategy, thought leadership, and media optimization, ideally within the public sector or B2B environment.
• Exceptional written and verbal communication skills. Strong analytical skills and data-driven decision-making capabilities.
• Ability to thrive in a fast-paced, ambiguous, collaborative environment.

Desired:

• Experience working with government agencies and/or educational institutions.
• Understanding of cloud computing and technology solutions.

Contact: akumar25@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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