Product Marketing Manager, Healthcare
Cochlear

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Product Marketing Manager, Healthcare

Accepting Applications until November 17, 2024

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! This is a fantastic opportunity to join the Marketing team at the global leader in implantable hearing devices! Cochlear is helping people hear, and be heard, all over the world. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.

This role is responsible for driving and expanding the service revenue, through developing and executing integrated direct-to-recipient and-direct-to-professional marketing activities. This role is also responsible for laying the foundation for the upgrades clinic strategy including understand the situation, thinking creatively to solution and implementing strategies to drive efficiency and results in with our professional partners. The successful candidate will be accountable for a portion of the revenue associated with their direct sphere of influence. The responsibilities include helping define the overall strategy, defining the required marketing efforts and executing against the agreed roadmap either individually or with support from others. The role entails executing through multiple channels including digital and non-digital advertising, collateral and content development, events, social media and inside and outside sales teams. This position successfully partners with groups across the organization such as marketing, recipient services, IT, clinical, legal, field sales and operations teams, as well as external clinic partners. This position reports to the Director Product Marketing, Recipient Services.

Key Responsibilities

• Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioral patterns.
  
• Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
  
• Use insights, research and VOC to understand the recipient and clinician experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
  
• Understand the clinic and clinician challenges related to upgrading, develop strategies to help alleviate the pain points for clinicians, develop and execute pilot programs in market, analyze the findings to inform future practices.
  
• Measure and analyze existing programs within direct sphere of influence to identify opportunities for continued testing and optimization to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.
  
• Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap.
  
• Monitor progress and escalate issues for timeline resolution.
  
• Execute to plan and ensure timely delivery of initiative, including metrics to effectively measure success.
  
• Develop content, manage creative assets and production processes for assigned deliverables.
  
• Other duties as required that are integral to the recipient services team mission
  

Key Requirements

To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

Required Skills

• Bachelors Degree
  
• 5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle management
  
• Proven experience in the design and execution of revenue generating marketing programs.
  
• Strong skills in strategic and creative thinking and outstanding communication ability.
  
• Team oriented with positive energy, enthusiasm and commitment to delivering quality work. Relationship builder, ability to impact and influence.
  

Desired Skills

• Demonstrated experience managing through influence without direct management authority
  
• Demonstrated abilities in planning, aligning and communicating within sphere of influence
  

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.

• Pay Range in the United States: $105,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.
  
• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.
  

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.

For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.

The work environment is a hybrid remote/office work environment and represents those an individual may encounter while performing the essential functions of this job.

Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.

Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.

---