Senior Director, Brand Marketing - Gap
Gap

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

The Sr Director Brand Marketing is responsible for building and execution of integrated, consumer centric marketing plans across seasonal, campaign, collaboration, social and influencer marketing content. The Sr Director will lead teams to ensure Brand strategic planning, channel specific rigor, creative direction, and drive executional excellence as we continue our focus on brand reinvigoration and business growth. In addition to leading the teams in social first content planning and execution, this role is responsible for continually steering brand direction and elevation across all of our brand content. Partnering closely with our VP of creative, this role is always ideating and pushing for creative excellence within our content approach. Partnering with leads across retail, ecomm, PR, and operations, this role will ensure we take a 360, integrated approach to our brand and product content visuals and storytelling.

We are looking for a seasoned brand marketing leader who understands the importance of the intersection of fashion, culture and commerce to help lead the team to revitalize and elevate the GAP brand through strategic, integrated marketing initiatives.

What You'll Do

• Integrated Marketing Leadership: Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, social media, and influencer content. Your role will be crucial in orchestrating cohesive Consumer first Marketing plans that enhance brand presence and drive growth.
• Customer-Centric Omni Experience: Champion customer-focused strategic planning and ensure rigorous, channel-specific execution. Lead teams to create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement.
• Creative Excellence: Partner closely with our creative team to push the boundaries of creativity. Foster a culture of innovation and ensure that all content reflects our brand's style and tone, setting industry standards for visual storytelling.
• Cross-Functional Collaboration: Collaborate with leads across Product, Retail, e-commerce, PR, and operations to deliver a unified brand narrative. Your ability to integrate brand and product content across various platforms will be key to achieving a seamless customer experience.
• Strategic Partnerships: As a pivotal member of Gap's Key Business Leader community, build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams. Work alongside our Strategy Director and Art Directors to craft bold, impactful work that resonates across the brand.
• Data-Driven Insights: Utilize customer data and insights to inform and refine key strategies and tactics. Ensure that our marketing efforts are grounded in a deep understanding of consumer behavior and market trends.
• Agency Management: Manage our agency partners, including Creative, Influencer, Social and partner with internal Media shared services team to deliver their best work in support of the Brand's objectives

Who You Are

• Extensive experience in brand marketing leadership, with a proven track record in one or more category leading brands focusing on brand relevancy and strategic execution.
• Proven success in leading world-class campaigns and creative work
• Be a true expert on products, consumers, competitors landscape and market trends.
• A deep understanding of the intersection of art, culture, and commerce, with the ability to translate brand aspirations into compelling content.
• Expertise in crafting and executing integrated marketing campaigns across various channels and platforms for large scale initiatives.
• Strong leadership skills. Keep yourself and your team inspired. Enable your team to deliver outstanding work that will define consumer engagement with the GAP brand.

Education & Experience

• Bachelor's degree required.
• 10-15 years of experience in Global Brands

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $191,000 - $262,700 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.

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